Calgary United FC is the fourth official Canadian team to join Major League Soccer, competing in the Western Conference. With the new franchise, Calgary United FC will require lots of promotional material for their big reveal. 

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Creating a team crest means creating a company logo that can be used on all digital platforms and physical applications. To represent the team's city, the colours red and white, and the use of Maple Leafs, are incorporated honouring Canada. As the team is new to the city as well as the MLS, large pieces are needed to launch and bring recognition to the team/company. 

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A brand book was created to explain the team and reasoning being their branding. Another piece designed is a season ticket membership package; including home game tickets, a team schedule with both home and away games, an information and ticket booklet, a season ticket holder card, and a specialty piece of merchandise.